Effectively increasing the reach of your paid search campaigns and elevating the quality of your ads and landing pages is every marketers dream.
SEM is very simple. You only need to find the perfect match between Interest – Promise – Offer.
The match between the keyword the user entered, the ad that is shown and the landing page should be perfect. This requires a high granularity on each level. Managing this search chain for millions of products cannot be done manually. In daily operations SEM manager simplify structures.
Deltamethod goes new ways in managing this complexity by creating a software that manages interests instead of single keywords.
This new approach enables SEM managers to automate the majority of their daily tasks and concentrate on performance uplift measures instead.